The Press Club of Toledo is hosting a Pressing Issues forum on Friday, June 26 focused on the subject of social media. The FREE forum will consist of three panelists who specialize in different areas of social media—from marketing for a nonprofit organization to the social media services offered by a marketing agency.
The forum will be hosted by the Toledo-Lucas County Public Library in downtown Toledo. Moderated by CJ Hoyt, News Director at WTOL and FOX Toledo, the forum will include three presentations by each panelist, as well as Q&A.
The Power & Pitfalls of Social Media
From Twitter to Facebook and Instagram to Pinterest, social media is now an indispensable tool for anyone in the media, public relations and marketing worlds. However, as powerful as social media can be, if not done correctly, it can badly damage a brand. This forum brings together experts in social media that can help business and organizations use the tools correctly while avoiding the pitfalls.
- Date: Friday, June 26th, 9:00 – 10:30 a.m.
- Topic: The Power & Pitfalls of Social Media
- Moderator: CJ Hoyt, News Director WTOL and FOX Toledo
- Lisa Stromme Warren, WTOL/FOX Toledo
- Laura Hanley, Concentrek Group
- Heather Hoffman, Toledo-Lucas County Public Library
Learn more about the panelists:
Lisa Stromme Warren is the Assistant News Director at WTOL in Toledo, where she helps manage a newsroom staff of 80+ employees to produce more than 50 hours per week of news content. She started in Northwest Ohio as the head of WTOL’s digital team, managing content on web, mobile and social platforms before moving into a role that utilizes her expertise in both news and digital content. Originally from Sacramento, California, she spent the first 10 years of her journalism career in newsrooms from Santa Barbara to Portland, Oregon as a line producer and executive news producer before moving to the Midwest.
Heather Hoffman has been the Social Media Coordinator for the Toledo-Lucas County Public Library since November 2014. She is responsible for the development and coordination of the Library’s social media program. Heather’s skills include media tracking, news writing, social media graphics and analytics, web writing, blog platforms and traditional media relations. Heather also has experience and proven outcomes placing advertisements in online spaces. Heather has been a great addition to the Library’s Marketing Team of eight professionals.
Laura Hanley is the Director of Content Marketing at Concentrek Group, a creative agency based in Toledo. An experienced content marketing professional, Laura manages brands of all sizes, delivering an increase in social presence and online exposure. With a pulse on emerging trends, Laura is able to implement effective strategies, leading clients to increased social engagement and overall success.
Pressing Issues Forums
The Press Club of Toledo’s ‘Pressing Issues’ forums are organized around topics driven by the news of the day. Panelists representing the newsroom and PR industry offer advice surrounding issues in the media and invite audience response. Stay tuned to the Press Club of Toledo Calendar of Events for the latest events and information.