Pressing Issues: The Powers & Pitfalls of Social Media

Posted on May 21, 2015 by toledopr

The Press Club of Toledo is hosting a Pressing Issues forum on Friday, June 26 focused on the subject of social media. The FREE forum will consist of three panelists who specialize in different areas of social media—from marketing for a nonprofit organization to the social media services offered by a marketing agency.

The forum will be hosted by the Toledo-Lucas County Public Library in downtown Toledo. Moderated by CJ Hoyt, News Director at WTOL and FOX Toledo, the forum will include three presentations by each panelist, as well as Q&A.

The Power & Pitfalls of Social Media

From Twitter to Facebook and Instagram to Pinterest, social media is now an indispensable tool for anyone in the media, public relations and marketing worlds. However, as powerful as social media can be, if not done correctly, it can badly damage a brand. This forum brings together experts in social media that can help business and organizations use the tools correctly while avoiding the pitfalls.

Date: Friday, June 26th, 9:00 – 10:30 a.m.
Topic: The Power & Pitfalls of Social Media
Moderator: CJ Hoyt, News Director WTOL and FOX Toledo
Panelists
- Lisa Stromme Warren, WTOL/FOX Toledo
- Laura Hanley, Concentrek Group
- Heather Hoffman, Toledo-Lucas County Public Library

Learn more about the panelists:

Lisa Stromme Warren is the Assistant News Director at WTOL in Toledo, where she helps manage a newsroom staff of 80+ employees to produce more than 50 hours per week of news content. She started in Northwest Ohio as the head of WTOL’s digital team, managing content on web, mobile and social platforms before moving into a role that utilizes her expertise in both news and digital content. Originally from Sacramento, California, she spent the first 10 years of her journalism career in newsrooms from Santa Barbara to Portland, Oregon as a line producer and executive news producer before moving to the Midwest.

Heather Hoffman has been the Social Media Coordinator for the Toledo-Lucas County Public Library since November 2014. She is responsible for the development and coordination of the Library’s social media program. Heather’s skills include media tracking, news writing, social media graphics and analytics, web writing, blog platforms and traditional media relations. Heather also has experience and proven outcomes placing advertisements in online spaces. Heather has been a great addition to the Library’s Marketing Team of eight professionals.

Laura Hanley is the Director of Content Marketing at Concentrek Group, a creative agency based in Toledo. An experienced content marketing professional, Laura manages brands of all sizes, delivering an increase in social presence and online exposure. With a pulse on emerging trends, Laura is able to implement effective strategies, leading clients to increased social engagement and overall success.

Pressing Issues Forums

The Press Club of Toledo’s ‘Pressing Issues’ forums are organized around topics driven by the news of the day. Panelists representing the newsroom and PR industry offer advice surrounding issues in the media and invite audience response. Stay tuned to the Press Club of Toledo Calendar of Events for the latest events and information.

Press Club Mixer – April 30

Posted on April 22, 2015 by toledopr

The Press Club of Toledo is hosting a spring mixer on Thursday, April 30 at M Osteria in downtown Toledo. We invite local media and PR professionals to join us for this great networking opportunity!

Press Club of Toledo Spring Mixer

Thursday, April 30
5-7 pm at M Osteria & Bar – 611 Monroe Street
Cash bar and light hors d’oeuvres

By hosting mixer events, the Press Club hopes to bring reporters, editors and producers from all local media to meet each other, in addition to the people they cover.

Our networking events are the perfect time for public relations professionals to strengthen relationships with the local media, allowing them to become better-equipped in receiving media coverage when they need it most.

For more information about the Press Club of Toledo, visit our Facebook Page and follow us on Twitter @ToledoPressClub.

Pressing Issues Forum Discusses Crisis Management

Posted on March 24, 2015 by toledopr

The February 27 Pressing Issues Forum held at the Toledo-Lucas County Public Library was a platform in which media and PR professionals had the opportunity to discuss the topic of crisis management, which has been at the forefront for Toledo’s PR and media professionals the past year.

The crisis management panel was moderated by Shaun Hegarty, investigative reporter at WTVG-TV, 13abc, and included Jim Blue, anchor and managing editor of WNWO-TV, Channel 24, Dave Kielmeyer, senior communications director at Bowling Green State University, and Shannon Lands, the public information office for the Toledo-Lucas County Health Department.

Public Relations: Crisis Management

The August 2014 ‘Toledo Water Crisis’ was the topic of much conversation during the forum. The media professionals present at the forum said that they would rather have received phone calls at 2 a.m. regarding the crisis, rather than faxes during the middle of the night.

One of the reasons the Press Club of Toledo hosts Pressing Issues forums is to help public relations professionals to better share information with members of the media.

Panelist Jim Blue explained, “I’d prefer to have a phone call on my personal phone.”

Other highlights of the forum included the mention of social media and how during times of crisis, anyone can provide information or misinformation. It was highlighted that BGSU uses social media to distribute the correct information out to large numbers of people quickly.

For information regarding future Pressing Issues forums, stay tuned to the Press Club of Toledo’s event’s calendar.

Crisis Management: A Pressing Issues Forum

Posted on January 23, 2015 by toledopr

The Press Club of Toledo’s ‘Pressing Issues’ forums are organized around timely and high-profile topics driven by the news of the day. Panelists representing the newsroom and PR industry debate the issues and invite audience response.

The ‘Toledo Water Crisis’ of 2014 brought the issue of crisis management to the forefront. The Press Club of Toledo is holding a forum to discuss how PR professionals can effectively communicate during a crisis. The Crisis Management Pressing Issues Forum will be held on February 27th at the Toledo-Lucas County Public Library’s Main campus.

The Pressing Issues format includes a panel of experienced PR professionals, offering their insight on the subject matter. We’ll look at how organizations and businesses can manage the message and how news professionals gather and deliver information. This professional development event is open to the public and admission is free.

Pressing Issues Forum: Crisis Management

Friday, February 27, 9:00 – 10:30 a.m. at the Toledo-Lucas County Main Library – Huntington Room

Moderated by Shaun Hegarty, Investigative Reporter, 13abc

Panelists include:

Dave Kielmeyer, Senior Communications Director, Bowling Green State University
Jim Blue, Anchor and Managing Editor, NBC 24
Shannon M. Lands, Public Information Officer, Toledo-Lucas County Health Department

Connect with the Press Club of Toledo on Facebook and Twitter to stay up-to-date with the latest club news and events.

Press Club & PRSA Joint Meeting

Posted on January 8, 2015 by toledopr

A Day in the Life: A Look at the Real World of Media & PR

In the ever-changing media landscape, the way PR professionals and reporters work together is changing, too. On January 16, PRSA and The Press Club of Toledo will partner to provide a glimpse into the real worlds of both media and public relations. Moderated by Mark Luetke, President, FLS Group, our panel of media representatives and PR professionals will explore the challenges and triumphs they face on a day-to-day basis and share tips for how to work together more effectively.

Panelists

Heather Miller, Assignment Manager, 13abc
Kim Bates, City Editor, Toledo Blade
Sarah Bednarski, APR, Public Relations & Internal Communications Manager, Mercy
Andi Roman, Communications Director, Toledo Mud Hens

Join Us—Friday, Jan. 16, 2015

The Toledo Club (corner of Madison Ave. and 14^th St., Toledo)
7:30 a.m. – Networking and Breakfast
8:00 a.m. – Program

Tickets

$20 members of PRSA or the Press Club of Toledo, $30 guests, $12 students

RSVP to Kari Bucher by noon, Wednesday, Jan. 14, at 419-867-8792 or klbmomof4@sbcglobal.net to reserve your seat.

Join the Press Club—Special $25 Membership Rate

Posted on December 5, 2014 by toledopr

The Press Club of Toledo is offering a special membership rate to first year members. A membership offers several benefits, fostering fellowship among representatives of the media and those that they cover in fun and friendly settings.

Networking with Industry Professionals

Whether you’re a reporter, editor, producer, public relations professional, or you volunteer for a local organization, the Press Club of Toledo provides the opportunity to connect with key individuals, helping to strengthen your professional network. Members look forward to quarterly mixer events that are held at popular venues throughout the community.

Pressing Issues Events

The Press Club of Toledo hosts Pressing Issues events — a forum/discussion program that highlights high-profile topics that are in the news. Our most recent Pressing Issues event included a panel of media professionals, offering tips on how to get your organization or company news covered.

Touchstone Awards

The Press Club of Toledo holds an annual award ceremony, recognizing excellence in journalism, community contributors, lifetime achievements, and contributions to journalism.

Membership Application

To take advantage of the special $25 membership rate available at this time, download an application and mail to: Press Club of Toledo, 3900 N. McCord Road, Toledo, OH 43617.

UPDATE: The $25 membership rate ended January 2015.